CALIFORNIA DREAMING

CALIFORNIA DREAMING

wearing: 7 for all mankind skinny jeans in placement floral print c/o electric sekki, cotton on alpha jacquard peplum in white, cotton on nude aviator sunglasses, diy box chain and ribbon collar necklace and nude heels. 

photos by chris cheng.

In the past couple of seasons, James Franco has been representing the brand 7 For All Mankind in their media campaigns. This season, he has collaborated with them yet again to produce a short film 'A Beautiful Odyssey' as part of the Spring/Summer 2013 multimedia campaign. Inspired by the poetry of William Blake, the film embodies love and connectivity in the setting of a Californian wedding. 7 For All Mankind approached me to introduce you all to their media campaign and also to interpret their Spring/Summer '13 pieces in a way befitting 'A Beautiful Odyssey'.

As soon as I set eyes upon those 7 For All Mankind floral print jeans, I could already feel the Californian sun on my face and the sand between my toes. That shade of aqua is particularly akin to the blue of swimming pools and ocean waves. With the onset of Coachella and the dominating presence of summery festival photos on Instagram, Californian inspiration has been overwhelming the past couple of days. I didn't have much trouble picking out what to wear with the floral piece. As the denim was already a statement piece in itself, I chose to pair it with neutral heels and a simple textured peplum top, balancing it up top with a brightly colored ribbon necklace. I think that the gold, blue and white palette really embodies the perfect California wedding in the sun and the sea.

'A Beautiful Odyssey' is multimedia campaign designed to be interactive for all of you. It has been released in several segments so that fans can vote towards the way they want the storyline to go. I hope that you all will watch the film and vote a happy ending, whatever you feel it may be!